As AI technology such as Chat GPT and Googles BARD continue to advance, many website owners who have optimised their sites are concerned about the impact it will have on organic traffic. We too have had these very thoughts, however despite these fears, we truley believe that organic traffic remains a vital part of online marketing and will continue to be so for the foreseeable future.

At HRS we're actually excited about the possibilities that AI tools can offer our industry. As of September 2022, 53% of all web searches were from organic (SEO) traffic, which is the majority of traffic on the web. Although AI tools may be an initial threat to organic traffic, search engines like Google are always updating their algorithms to better understand user intent and deliver relevant, high-quality results, and there is no reason why the two can't co-exist. Bing for example have already introduce Chat GPT into it's search function (with some mixed results), however this is really just the start on how AI and website traffic can merge into one strategy, after all, these AI tools are built on websites which recieve organic clicks.

AI has many advantages when it comes to SEO, particularly in its ability to quickly and accurately analyze large amounts of data. This analysis can help identify patterns and trends that may not have been immediately obvious to us humans, which can inform better SEO strategies and drive more traffic to websites. Therefore using AI tools in a smart way, is likely to increase your SEO presence, not harm it.

And remembers, while AI can make recommendations and suggestions, it can't replace the creativity and critical thinking skills of human expertise. The best SEO strategies will involve a combination of both human and AI-powered approaches to maximize the benefits for website owners. The best strategy is to use it as an SEO tool and reap the benefits.

So, while it's true that AI may steal some organic clicks, don't fear this as a long-term concern. It's better to embrace this business technology and combine the power of both human expertise and AI so you can drive more organic traffic and improve the visibility and effectiveness of your website in search results. Ultimately, it's the perfect pairing for success in the digital world and an especially vital tool for B2B businesses.

So will AI steal your organic clicks - Yes it will. Is this a real concerne or threat? No, trying incorporating it into your strategy and if used in the right way to create better content, headings, descriptions and ideas for your client base, you'll easily win this clicks back and more.

Embrace change, don't fear it!