If you're a B2B brand looking for innovative ways to engage your clients and generate leads, then you undoubtedly already know the potential that LinkedIn can provide your business. With over 875 million users and a focus on professional networking, LinkedIn is the ideal platform for reaching decision-makers and building valuable business relationships. This aside, there are always little hacks and tricks that you can implement to boost your engagement and get the most out of the platform.

Our friends at Hootsuite tell us there are at least 58 million businesses vying for attention on LinkedIn, making it harder than ever to stand out from the crowd. That is why we've put together this guide to help you crush your competition with some smart LinkedIn engagement hacks. From optimizing your company page to creating compelling content, these strategies will help you connect with your target audience, build your brand, and ultimately, drive more leads and sales.

If you're relying solely on creating LinkedIn posts to generate quality leads for your B2B brand, you may be in for a rude awakening. Creating a real LinkedIn strategy is crucial to get the most out of your content, and that includes leveraging your engagement rate to its fullest potential. Your engagement rate is a key indicator of how well your audience interacts with your posts, whether it be through likes, shares, or comments. By calculating your LinkedIn engagement rate (Total Engagement / Total Impressions x 100%), B2B companies can determine how well their audience is interacting with their content and then adjust their LinkedIn strategy to suit the businesses goals. Ultimately, higher engagement rates can lead to increased brand awareness, more quality leads, and ultimately more sales for B2B companies.

LinkedIn Analytics are another handy strategy and method your B2B can use to help you measure engagement rates to analyze your performance and see which posts are performing well. This will help your business determine what works and what doesn't. When analyzing your performance, keep in mind that just because a post has a low engagement rate, it doesn’t mean the post didn’t perform well. Instead, it could be generating more leads and starting relevant conversations.

Using the right LinkedIn page to push out your messaging is another simpe, yet overlooked tactic for LinkedIn success. Your personal LinkedIn profile is an important part of your personal brand and can be leveraged to increase engagement, while your business page is the face of your organization and viewed as the page for more professional posts. However, personal LinkedIn profiles have a considerably higher reach compared to company pages. People always prefer to connect with other people and will relate to their personal posts way more than corporations with a corporate angle. Therefore, use your company page to update your followers on what your business is up to, share your latest content or articles, and share behind-the-scenes information, and use your personal LinkedIn profile to tell your own story, share personal insights, give a point of view on a topic and therefore increase your own engagement.

Completing a business page is vital for higher engagement levels, and according to LinkedIn, completed business pages get 30% more weekly views whilst pages that post daily get 2x the member engagement, resulting in that B2B enjoying 40 times more likelihood of getting found and receiving opportunities.

After something a little less common and utilized for your brand? Well one strategy is to use LinkedIn polls to ask your audience questions related to your business and help you gather valuable insights and data from your network and they can be posted on LinkedIn groups, company pages, or personal profiles to collect data about customer preferences and opinions. This data can help you make informed decisions about your products or services, as well as generate leads and drive traffic to your website.

To make the most out of your LinkedIn poll, keep your question concise and relevant to your audience and focus on a single topic to help you increase the likelihood of receiving quick and easy responses from your network. LinkedIn polls are underrated invaluable tools for B2B's and with the ability to reach a large and targeted audience, can provide insights into trends, hot topics or expert opinions. By using LinkedIn polls effectively, you can take your business to the next level and make data-driven decisions for success.

Finally, as informative as LinkedIn is, it is still a visual platform, and using engaging graphics and imagery is likely to get your B2B 2x higher engagement than posts without images whilst generating a 98% higher comment rate. There are now plenty of AI tools such as Dall-E or creative tools such as Canva if you would like to design your own images, or we use royalty free websites such as Pexels to help find free images that we can share to make our posts more engaging.

So, if you want to compete with the 58 million companies that are using LinkedIn (most of them poorly), then it won't be too hard for you to follow these tips and increase your LinkedIn engagement. It all starts with reviewing your current practices and implementing a a real LinkedIn strategy that leverages both your personal LinkedIn profile and business page to their fullest potential. You should fill in your LinkedIn profile completely and optimize it based on your target audience. You can also introduce LinkedIn polls, visually appealing content, and engaging with your audience to increase engagement. Additionally, analyzing your performance with LinkedIn Analytics will help you determine what works and what doesn't. Finally, it is important to remember that quality over quantity is crucial in creating content that generates quality leads and ensures your followers will want to keep coming back, engaging with content and helping you increase your brand awareness.