If a career in sales is something you are seeking, you may have to choose between a role that is B2B (business-to-business) focussed or B2C (business-to-consumer) orientated.

There are some important differences between either and believe it or not, in the current climate technology and it's impact may sway your decision considerably. Firstly, B2B is generally where deals are made slower and with more calculated moves whilst B2C offers a different challenge as the sales pace is faster and often, the competition is more fierce.

In B2B Sales there has always been a focus on building relationships with a select group of clients. However, with advancements in technology, those relationships are becoming even stronger and some would day, much easier to forge. B2B sales teams now use more data and insights to understand their clients better so they can customise and offer mhttps://www.hrs-ignite.com/post/the-secret-lead-gen-technology-that-b2b-sales-people-don-t-want-to-shareore personalized solutions. AI technology and lead generation automation tools, such as Ignite, provide an ability for sales people to streamline and automate processes to help speed up results.

But with these advancements comes the need to stay ahead of the game. B2B sales teams must constantly adapt and evolve, using the latest technology to stay ahead of the competition and deliver exceptional customer experiences as well as hit this ever important targets. An example of this may be implementing virtual and augmented reality (VR/AR) technology into a pitch so that the the sales team can showcase products in a more interactive and engaging way. This type of technology is described as an 'interactive storytelling tool' by the team at XRLabs, and it can impact the purchasing decision on larger deals and help B2B clients to better understand the benefits and features of their products.

In B2C Sales we also now find that technology is king. With the rise of e-commerce and mobile shopping, consumers are now able to research and make purchases from the palm of their hand, and with the introduction of AI and personalization, B2C sales teams can now offer a highly personalized shopping experience, increasing their customers satisfaction and loyalty. An example of modern technology impacting B2C is the rise of AI-powered chatbots, which can now provide 24/7 customer support, answering customer queries and helping them navigate through the purchasing process. Ometrics explains that AI chatbots can converse with B2C customers to better understand their prefernces, which will deliver a much higher quality user experience.

B2C sales teams must also be looking to consistently adapt and evolve, as there is a greater need to not only stay ahead of a much more diverse range of competitors, but also staying up to date with social media trends, buying habits, data and consumer feedback, which can be instant and often very public.

So, whether you choose B2B or B2C, one thing is for certain, technology is rapidly evolving the sales game and therefore the career paths on offer in both the tech and customer service sides. Technoloy will continue to advance either industry, wheter its shortening B2B sales cycles or making them more interactive, or offering highly personalized approaches with smart technologies to make more sales in the B2C world