We find that everyone is in rush to report on the new SEO algorithm or hack that has emerged, yet to be honest, no one seems to discuss some of the simple, tried and true SEO strategies which should make up a part of every B2B businesses strategy.

Therefore, here are three strategies that rarley get talked about (and aren't even that flash to be honest), but often generate consistent results and should always be considered.

1. Internal linking:

This rarley discussed SEO strategy involves creating links to other pages within your own website. It's important because it helps search engines understand the structure of your website, which can also help distribute link equity (or the value that a link that passes within a webpage). Internal linking creates a logical hierarchy of links within your website, which in-turn,aids search engines as well as users (lets not forget about them), so they can easily navigate through your content and peruse your website with ease.

2. Image optimisation:

Just about every website has at least one image, and most have way more. We find web managers tend to get a little azy with image optimisation and don't take as much time as they should to maximise their SEO potential for search engines. This is certainly a missed opportunity! On-page images will often rank in search results which in-turn, drives more relevant traffic to your site. Some quick tips to help optimize your images includes adding tags (where relevant), updating each image with alt text (which Google reads), updating each image with titles (which customers read), and even compressing the images to reduce their file size which helps speed up your website (an increasingly important SEO ranking factor).

3. Structured data:

Structured data is a process of marking up your website's content in a way that makes it easier for search engines to understand the content on your pages, which in-turn provides more detailed and accurate search results. Some common types of structured data includes describing your product, service and your process as a B2B.

It's essential to think creatively about SEO and avoid focussing or chasing new 'hacks or trends' on SEO, just because they appeared on some TiTok video.

Sometimes the traditional strategies which have worked for decades (yes, SEO has been around for decades noe), generally tend to be some of the most reliable. By considering these tried and tested strategies, you can help your B2B website stand out in the search results and attract more qualified and relevant traffic which you can turn into leads for your business.