When it comes to understanding your B2B target audience, there are a lot of tools and strategies out there (no doubt you've tried a lot), but have you ever considered using SEO? The truth is, SEO can be a powerful tool for understanding your target audience and driving real results for your B2B sales.

One of the most valuable things that SEO can provide you is insight into the topics and questions that your target audience is searching for. This is where keyword analysis comes in very handy. By conducting keyword research and identifying the keywords and phrases that your target audience is using, you can gain a better understanding of the pain points and interests that are important to them. This information can then inform the creation of both content that addresses those topics (making it more likely to resonate with your target audience) as well as educate clients if you mention this in a sales based conversation.

Additionally, analytics tools information is highly underated as a tool, as it track how users are interacting with your website, demographics of your site visitors (gender, location, age range etc) which pages they are visiting, how long they are staying, and where they are coming from. This information will give you a deeper understanding of your target audience's behavior and preferences.

SEO can also be integrated with your other marketing efforts, such as social media, to increase visibility and drive traffic to your website. By optimizing social media profiles, content, and campaigns for search, you have the potential to increase the chances of appearing in search results, and attract more potential customers to your website.

Any paid advertising campaigns or PR you undertake can also be integrated with SEO. By optimizing landing pages for paid advertising campaigns and getting backlinks from authoritative websites, press releases and other public relations activities, you can improve a website's visibility and ranking in search results, making it more likely to be seen by the target audience and drive more leads to your business.

Whilst SEO provides a ton of benefits for B2B's, it is not just a tool for improving your website's visibility in search results, it's also a highly underated strategy to invest in so you can understand your target audience and create important content that resonates with them, establishes your brand in your industry and drives consistent leads to your business.