Some would say it's been a gradual decline, but gone are the days of cold calling and sending countless follow-up emails just to book a single meeting. With the rise of automated outreach technology on platform such as LinkedIn, B2B sales experts are now able to effortlessly schedule meetings, without lifting a finger (okay, maybe just a couple of clicks).

Imagine what it's like to wake up to a full calendar of bookings, without having to make a single phone call or send an email? It's like hitting the snooze button on your alarm, but instead of getting a few extra minutes of sleep, you're getting a few extra hours in your day. This is happening in the world of B2B sales rght now and it's here to stay.

This is not just about saving time however, as automated outreach technology also allows you to personalize your messages and track engagement, helping you identify and prioritize the most promising leads for success. And when you combine this technology with ease of use software such as Calendly, booking meetings has never been easier. It's nice to start your day with bookings made overnight, instead of the drain of back-and-forth emails trying to find a time that works for everyone. With automated technology, such as our own Ignite, prospects can simply pick a time that works for them, and voila, meeting booked!

The feedback from B2B experts who use this (and would rather we didn't share their secrets, is they love not feeling like a telemarketer anymore, or branded as someone trying to sell a product to a client who just wants to enjoy their coffee in peace. This new world of automation allows you to to focus on closing deals and hittinf your targets, not just trying to book a meeting.

So, if you're still stuck in the past, making cold calls, getting hung up, getting shut down by gatekeepers, leaving voicemails, managing overflowing inboxes and sending templated emails in hope, then it's time to explore how new outreach technology can you help become a better sales person, and potentially the leader in your organisation.