Recently Forbes posted an article discussing how and why 2023 will be the year for business enablement in the B2B sales industry, and we couldn't agree more!

As a company that specializes in B2B sales technology, we have seen first-hand how new business technology can empower sales teams to be more productive, efficient and ultimately successful.

One area where we've seen a significant impact is in automated outreach, especially via email and LinkedIn. With the rise of online and virtual selling and revenue enablement, it's more important than ever for sales reps to be sales-ready and equipped to handle any interaction.

By using tools like automated email campaigns and social media outreach, sales reps can easily personalize and scale their outreach efforts, ensuring they are making the most of every opportunity.

Similarly, new business technology such as automated lead generation is helping B2Bs maximize every interaction. By using data-driven insights to identify the right leads and engage them with personalized messaging, sales teams can increase their chances of closing deals while minimizing time and effort. A win win for everybody.

But it's not just about the technology itself – it's about how it's used. That's why at HRS Ignite, we believe in a holistic approach to sales enablement that encompasses both technology and personalized coaching. By combining the power of automation with the guidance of an experienced B2B sales expert, we guide sales teams on reach their full potential and drive sustainable growth.

So, as we look ahead to 2023, we're excited to see more companies embracing the value of business enablement and the role that technology will play in driving success. And with the right tools and strategies in place, we're confident that sales teams can weather any economic storm and come out on top.

And whilst we agree with the majority of points in the Forbes article, we couldn't help but chuckle at the idea of "growth at any cost." As much as we love our ROI, we'd prefer not to sacrifice our souls to achieve it, and believe that automation is a great way to help achieve any form of work life balance.