We know this industry as well as you do, sales can be a tough gig with long hours, high stress, and a constant rejection cycle which can make even the most resilient among us feel like throwing in the towel. These things don't make the job easy, but lucky for us in the B2B sales world, automation has arrived and all of a sudden, sales isn't such an unpleasent world to be in.

Lets take data entry as just one simple example. As a salesperson it can feel like you spend half your day updating your CRM, sending emails and tracking those ever important leads. But with automation, those pesky tasks can be a thing of the past. A well setup and managed CRM can automate data entry and lead tracking, freeing up more time for the things you actually enjoy doing, like hitting targets and makes work much more enjoyable.

And it seems as if the world of big tech and the media are catching on fast, and according to a recent Salesforce survey, 89% of full-time workers are more satisfied with their job due to automation, whilst in the IT engineering sector, and amazing 95% of its leaders state that their organizations are now prioritizing workflow automation.

In addition to CRM and sales automation, there are also automated outreach tools that can help you with your sales efforts, such as Ignite. These tools can help you with email and automated outreach on social platforms (such as LinkedIn), allowing you to focus on more high-value activities at work or even spend more time with your family.

It's not just about productivity though, as a Hootsuite survey points out, automation has been proven to increase sales efficiency by 10-15% and deliver up to 10% higher sales in total. It's hard to argue against the fact that more sales in an effecient manner would make sales roles and industries a much more productive and enjoyable experience for all involved.

So are we falling love with our sales jobs again? Well, some of this comes down to adaption rates and a willingness to use new technology for the betterment of workers and businesses. Sales has never been an easy career path (despite what our clients think), but with the rate of new tools in automation, AI and robotics, we honestly believe that these are all changing the rules in sales, and therefore making it a much more fun industry to be a part of. If you can streamline repetitive tasks, increase your productivity and boost your job satisfaction, why wouldn't you want to give a career in sales a go?