Cold calls aren't for everyone, (no gets that more than us), and not every sales person wants to automate their sales processes (or understands how to) yet they both have a history of success if conducted in the right way, and lets face it, you either love to have a chat or you don't.

We acknowledge is getting harder to get traction with cold calls and in the fast-paced world of B2B sales, success often depends on reaching the right prospects at the right time. Cold calling has some great benefits yet can be a time-consuming and challenging to scale. This is where sales automation can step in and make a big difference.

Althought it may appear as a contrast of styles, there is a new sales approach being adopted by successul sellers where they can incorporate outreach automation and cold calling into one strategy, in order to streamline sales tasks and increase reach significantly, potentially leading to a marriage made in heaven.

This combination will help B2B sales people save time and focus on the right prospects: With customised outreach and prioritization, you can focus on the most promising prospects and avoid wasting time on unqualified leads. By automating tasks such as LinkedIn messaging and calendar scheduling, you can also save time and increase your efficiency. You can then set up a high quality call list and even request a number automatically once you push your qualified leads down the funnel.

This combination of automation and calls helps you to personalize your outreach and stand out from the crowd. Automated LinkedIn outreach can help you reach a large number of prospects in a short amount of time while still allowing you to personalize your messages. By incorporating the right information, such as the recipient's name, company, and interests, you can increase the chances of your messages being well-received. Well constructed cold calls then allows your personality to flourish and make you memorable to your potential clients.

Any B2B sales expert will tell you, you want last unless you can build relationships over time. This means maintaining consistent calls and messages over an extended perios of time and nurturing leads in an authentic way. Sales automation will help this process by sending targeted emails and other communications based on your prospects' behavior and interests, enabling you build trust and establish a relationship over time. Calls off the back of this will add a personal touch which messaging just can't provide. You will increase the likelihood of a successful sale if you can relate to your clients needs, wants ans goals, and sometimes you just need to find a common interest, which is where phone or face to face communication will help you break down these barriers.

And lastly, you can start to make a bigger impact with every call. By combining automation and cold calling, you can have the best of both worlds as you save time and increase effeciency whilst still adding the important human touch to the sales process. You can use automation to efficiently reach a large number of prospects, and then follow up with personal calls to build relationships and close deals. This combination can help you be more effective, efficient, and successful in your sales efforts.

We love automation, it's what we do, preach and sell. However we also understand the importance a call can provide, after we are humans dealing with humans. The power of automation should not be overlooked in the B2B sales industry, yet neither should the importance of communicating in a genuine and authentic way, and sometimes a good ol fashioned cold call can make all the difference to getting a sale over the line. By incorporating automation into your cold calling strategy, you can reach more prospects, save time, and ultimately close more deals, which sounds like the perfect marriage to us.