As the demands of the B2B sales industry continue to grow, so does the stress and anxiety placed on its sales professionals. Long hours, high-pressure environments, and the constant need to meet targets can take a significant toll on mental health and wellbeing.

Whilst there is no one clear cut solution to employee wellbeing, fortunately, there are some areas you can look into to assist your workers with stressful sales processes, and one of these is the introduction of automated sales outreach. Some of the goals of introducing automated new business technology includes reducing heavy workloads whilst minimising sales related anxiety and burnout. Let's dive in a little deeper.

There are a few different types of automation technologies and software that be utilised, and one of the most popular for B2B sales workers is automated outreach via LinkedIn and email.

By automating repetitive and time-consuming tasks such as outreach and follow-ups, sales technology can help some employees reclaim up to 80 hours of their sales tasks each month. This newfound time can be spent on higher-level tasks such as developing relationships with clients and identifying new business opportunities. Or you may prefer to use this on more personal goals such as hitting the gym, starting a new hobby or socialising more with family and friends. Not only does this increase productivity, but it also reduces stress and anxiety by minimising the workload and providing a more efficient sales process.

The benefits of sales automation technology don't end there. By reducing the need for cold calling and other anxiety-inducing sales techniques, sales automation technology can provide a more relaxed and confident sales team, which in-turn provides happier and healthier workplaces. With real-time analytics and insights, sales professionals can make informed decisions and achieve better outcomes such as maximising leads, bookings or meetings than can be converted into sales. It's our belief that if sales team or managers found that they could wake up to a calendar full of meetings, instead of having the stress of chasing clients to make targets, then they are likely to feel better about themselves and their roles.

The prevention of burnout is another key benefit of sales automation technology. By reducing the workload and preventing the monotony of repetitive tasks, sales automation technology keeps sales professionals engaged and motivated. This, in turn, helps prevent burnout, a leading cause of mental and physical health issues among sales professionals. By providing a better work-life balance, sales automation technology can help sales professionals avoid overworking and are more likely to keep their employees long term, whilst avoiding costly re-hire or recruitment fees.

Sales automation technology is more than just a tool to increase sales and productivity. It's a game-changer for B2B sales workers' mental wellbeing in the workplace. By reducing stress and anxiety, providing a more efficient sales process, preventing burnout and even saving on recruitment costs, sales automation technology is transforming the sales industry and helping sales professionals achieve a better work-life balance. We believe it's time more businesses trialled and embraced the potential that sales automation technology can provides such as creating a more stress free sales process and happier environments for all.